Electronica 2008: The complete spectrum of electronics

11/10/2008

Worldwide trends and innovations in the electronics industry will be presented during Electronica 2008 at the New Munich Trade Fair Center from November 11 to 14, 2008. Practically every leading company in the industry will take part in this trade fair with new products and applications. The trade fair will focus on the current topics of automotive, green electronics, e-signage and the training of juniors.

Some 2786 exhibitors and 78,000 visitors are expected to attend Electronica 2008. Leading international companies and experts will present the latest technological developments on the exhibition stands and during forums and conferences.

The motto of the trade fair – "Get the whole picture" – is very apt. In 14 exhibition halls the world’s leading trade fair for components, systems and applications will present the complete spectrum of electronics ranging from semiconductors, embedded systems, displays, sensor technology, measuring and test equipment, and electromechanics/system peripherals (previously classified under interconnection systems/components, switches, relays, keyboards and casing technology) through to electronic design. The Focus Areas – automotive, wireless, embedded systems und micronano systems – will be presented by means of separate exhibition sections and a series of talks. Two 2-day conferences will also be held on the subjects of automotive and wireless.

Trade fair highlight: Automobile electronics

Automobile electronics will play an important role at Electronica 2008, firstly as a focus area in hall A6 and secondly in the electronica automotive conference "electronics meets automotive".

Thanks to the combination of the electronica automotive conference and electronica, Messe München has created a worldwide unique event for automotive electronics in which the current challenges in automobile electronics at international level can be presented and discussed by automobile manufacturers, their component suppliers and electronics companies. The conference is also unique throughout the world in that it has a very international format and is closely linked to electronica, the world’s leading trade fair for electronics – firstly through the automotive forum, which is strongly oriented towards the topic of software, and secondly with the extensive exhibition by technology leaders in the field of automobile electronics. A total of around 1200 companies will present products and applications relating to automobile electronics.

Heading the agenda will be topics such as hybrid vehicles, low-cost cars or i-Car. The presentations will be conducted by experts from globally leading companies, including Dr. Dirk Rossberg from BMW, Peter Lück from Volkswagen, Hans-Peter Feustel from Continental or Tsutomu Miki from Reneasas Technology.

The topics on the first day of the conference are aimed at experts holding senior management positions in automobile manufacturers, automotive component suppliers and systems suppliers. The agenda on the second day is geared towards the needs of experts from technical management.

The conference will take place in the Munich International Congress Center (ICM) and will start on November 10, 2008, i.e. one day before electronica is scheduled to begin. The conference language on both days will be English.

Green electronics

The topic of energy efficiency will be felt throughout all of the electronica's halls. Various talks concerning this topic will be held at the ZVEI forum. Dr. Ulrich Kirchenberger of ST Microelectronics and Alfred Hesener of Fairchild Semiconductor will each be dealing with the topic of potential savings in illumination and drives in the case of power semiconductors. Bernd Schniggenfittig of Infineon Technologies will deal with the question of the semiconductor industry's possible contribution towards stopping climate change. The presentation by Norbert Wittig of Panasonic Electrics Works will also concern itself with digital illumination solutions. Ralf Regenhold of National Semiconductor will be talking about the topic of "Combining efficiency and performance makes solutions energy intelligent".

Intellectual Property Panel

With the support of renowned experts, such as e.g. the Max-Planck Institute of Intellectual Property, Competition and Tax Law, Messe München has developed a completely new procedure for combating product piracy at trade fairs. For the first time at Electronica 2008, an "Intellectual Property Panel" will effectively help exhibitors, which believe that their commercial proprietary rights have been violated, to assert their rights immediately prior to or even during the trade fair.

CEO round table podium discussion

The CEO round table on the first day of Electronica 2008 will provide a unique opportunity to experience the CEOs of globally leading companies live in podium discussions. The topic of semiconductors and climate protection will be discussed by Peter Bauer, president & CEO of Infineon Technologies, Rich Beyer, chairman of the board & CEO of Freescale Semiconductor, Carlo Bozotti, president & CEO of STMicroelectronics, Brian L. Halla, CEO & chairman of the board of National Semiconductor and Dr. Jürgen Müller, CEO opto semiconductors, Osram Opto Semiconductors. The round table will be moderated by Dr. Jürgen W. Gromer, former president of Tyco Electronics.

Forum programs

Electronica 2008 will present the latest innovations in the electronics industry in a total of 7 forums. The programs will be arranged according to topics and will have different focal points.

The electronica forum's topics will focus on all aspects of the electronics industry. There will be a finance day; BITKOM, the German Association for Information Management, Telecommunications and New Media, will present its embedded software study; the topic of careers will be represented with a podium round table and the role of distributors in the supply chain will be elucidated.

Besides energy efficiency, other topics in the ZVEI Forum will include traceability, product piracy and the environment with the focal point of REACH, the European Commission's regulation on the "Registration, Evaluation and Authorization of Chemicals" which came into force on June 1, 2006.

Visitors to the e-signage forum in hall A2 can look forward to obtaining specialist information on one of the fastest growing application areas for electronic displays. The presentation will comprise an exhibition and a talk forum with information on the market and technology.

The entire forum program can be called up in the Internet under www.electronica.de/events-database.

Rohde & Schwarz has been expanding the frontiers of engineering for three quarters of a century. To celebrate its 75th anniversary, the company will use its presence at the electronica trade fair to showcase milestones from its many years of test and measurement experience. Building on that experience, Rohde & Schwarz will remain a driver of innovation also in the future: For example, a true universal solution for mobile spectrum analysis will make its debut at the trade fair. This highlight, plus the company's latest models of signal generators and signal and spectrum analyzers, will await you at booth in hall A1.

   

About Munich International Trade Fairs (MMI)

Messe Munchen International (MMI, Munich Trade Fairs International Group) is one of the world's leading trade-fair companies. It organises around 40 trade fairs for capital and consumer goods, and key high-tech industries. Each year over 30,000 exhibitors from more than 100 countries, and over two million visitors from more than 200 countries take part in the events in Munich. In addition, MMI organises trade fairs in Asia, Russia, the Middle East and South America. With six subsidiaries abroad - in Europe and in Asia - and with 66 foreign representatives serving 89 countries, MMI has a truly global network.